What are people searching for when they need information on road safety and related topics? Every month the Arrive Alive Road Safety Website is fortunate to receive a detailed report from Purple Cow Communications. This Report provides a detailed analysis of the search phrases and other types of visitor behavior.
The short summary provides insight towards how well known the phrase “Arrive Alive” has become – and supports other findings that approximately 85% of South Africans are aware that this phrase is the call for road safety.
To make South Africans remember this when they go on the road and adjust their behavior – this is the challenge!!!
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