Traffic volumes are expected to increase on South Africa’s main national roads as workers start their holidays. As a result traffic authorities will put extra measures to heighten our enforcement activities and our communication efforts.
In its concerted efforts to stop the carnage on our roads the Department of Transport’s Arrive Alive campaign makes a “Call to Action to Motorists to switch on their headlights”. We know from research that the daytime running lights concept has worked elsewhere in the world. We have now established that South Africans recognize the safety effects of daytime running lights and that 69% of motorists are willing to use daytime running lights. Motorists know that daytime running lights have a positive effect on specific types of accidents that involve vulnerable road users such as pedestrians and cyclists.
The benefits of daytime running lights are:
• Increased visibility;
• Reduction in offences, crashes, injuries and fatalities;
• Promotion of safe road user behaviour;
• Exposing motorists with faulty lights; and
Spreading the switch-on message
The Call to Action will rely on voluntary use of headlights by motorists. This is so because already 90% of traffic crashes are preceded by non-compliance to traffic rules. Irresponsible and inconsiderate behaviour is the core focus of this initiative. In no uncertain terms this must change to responsible road user behaviour. The success of this initiative hinges on motorists’ support.
By driving with their headlights on motorists will also provide an indication to other road users that they do care about safety on the roads.
The Arrive Alive Road Safety Website and Blog would like to support this request issued by the Department of Transport and the RTMC