Independent Survey Puts Tiger Wheel & Tyre at the Top in Service Excellence

An independent, nationwide survey, of 33 000 randomly selected interviewees, has revealed that South Africans rank Tiger Wheel & Tyre number one for “Service Excellence” in the “Vehicle Consumables Industry”.

The annual Ask Afrika Orange Index® is conducted by South Africa’s largest independent market research firm. According to Ask Africa, since the survey’s inception in 2001, it has become the most widely referenced service excellence benchmark in the country.

“We like to think we’re doing a good job of satisfying our customers’ needs and exceeding their expectations, and we certainly work very hard to achieve that, but really the only way to measure our success effectively, is via independent feedback like this,” said Group Marketing Executive, Joe du Plooy. “To be ranked number one for Service Excellence in our industry is both immensely gratifying and an important indicator that our customer service efforts are on track.”

The Ask Africa Orange Index® does more than identify South Africa’s top performing companies in customer service, however. It also uses sophisticated statistical analyses and service excellence expertise to yield trend diagnostics and forecasting that are an invaluable resource for marketers. The index results are independently audited by statistician Dr Ariane Neethling and auditing firm BDO.

This is the first Orange Index accolade for Tiger Wheel & Tyre, but not the first time South Africans have ranked Tiger Wheel & Tyre first for service excellence. The company consistently ranks at the highest level in multiple annual consumer surveys. More information on the company’s award-winning performances can be viewed on the website

“The festive season, our busiest time of year, is upon us and this is great motivation for our employees to not only keep up the hard work but redouble their efforts to go above and beyond for customers. Because an accolade like this doesn’t give us a free pass to take a breather, it incentivises us to raise the bar and remain deserving of it,” du Plooy concluded.