Midrand – The Jeep® brand won the prestigious Best Product Placement title at the 48th edition of the Key Awards for the appearance of the Jeep Renegade in the film “Batman v Superman: Dawn of Justice”. The action movie, released in theatres worldwide last March, was part of an extraordinary project springing from the global partnership between FCA US LLC and the Warner Bros. Pictures.
The 48th Key Awards ceremony staged recently at the Elfo Puccini Theater in Milan, was attended by managers of advertising agencies, movie and post-production studios, audio studios and companies operating in various sectors. Roberta Zerbi, Alfa Romeo & Jeep Country Manager – Italy FCA accepted the Best Product Placement accolade for the Jeep brand.
In “Batman v Superman: Dawn of Justice”, the iconic superheroes cross paths for the first time and Jeep Renegade is the car that best captures the drive of the two leading characters, whose epic clash plays out over the course of the entire movie. The same expressive and emotional force is found in the communication campaign – developed across TV commercials, press and exclusive online activities – created and made by Jeep, in collaboration with the “Batman v Superman: Dawn of Justice” filmmakers, to present the special series of the Renegade that arose from the partnership: the Jeep Renegade Dawn of Justice Special Edition.
The special series debuted in the advertisement entitled “Into the Storm”, features footage from the film showing Bruce Wayne (played by Ben Affleck) behind the wheel of a Jeep Renegade. Opening on the streets of a city in ruins, a voiceover describes how Wayne feels attracted by danger rather than running away from it. The narration accompanies various action scenes in which the Jeep Renegade takes center stage. This advertisement was screened in South African cinemas during the time the movie was shown locally.
The film also marked the big screen debut of the model, which is made in Italy and sold in over 100 countries worldwide. Jeep Renegade is the model that more than others significantly contributed to the extraordinary success of the brand in the EMEA Region. In two years since it was launched, it climbed the sales rankings throughout the region, reasserting itself as the most versatile SUV ever.
Whilst the Jeep Renegade Dawn of Justice Special Edition was not made available in South Africa, the local Renegade range boasts a comprehensive eight model line-up starting with the 1.6L E-Torque Sport at R299,900.00 right up to the top-of-the-range 1.4L Limited AWD 75th Anniversary Edition at R529,900.00.
All Renegade models come standard with a five year / 100,000 km warranty and maintenance plan and are available at dealerships countrywide.