- Focus of Mercedes-Benz’s presence lies squarely on the world premiere of the E‑Class Cabriolet
- Mercedes-AMG provides a glimpse of the performance of the future with a show car
STUTTGART. Highlights on the Mercedes-Benz Cars stand at the 87th Geneva Motor Show include the new E‑Class Cabriolet as well as the extensively revised GLA. Mercedes-AMG provides a glimpse of the performance of the future with a show car.
The focus of Mercedes-Benz’s presence at this year’s Geneva Motor Show lies squarely on the world premiere of the E‑C lass Cabriolet. After the E‑Class Coupé, which also celebrated its premiere in Geneva, the open-top four-seater is the latest member to join the successful model series.
The E‑Class family has been completely renewed within a period of a year and alongside both of the two-door models now comprises the world’s most intelligent executive saloon, the Estate model plus the All‑Terrain model. The E‑Class Cabriolet combines a puristic, sensual design with high levels of comfort on long journeys for four people and state-of-the-art technology.
For the first time in Geneva, it is also possible to see a new, exceptional variant of the legendary off-road icon, the G‑Class, in the guise of the Mercedes-Maybach G 650 Landaulet*. The new GLA, meanwhile, is celebrating its European debut with an extended range of engines, specific visual highlighting applied to the interior and exterior design and updated equipment lines.
Other new products and features making up the total of 34 vehicles being presented at the show include special models of the Mercedes-Benz SL and SLC, among others. With the Concept X‑CLASS, Mercedes-Benz Vans is providing a glimpse in Geneva of its new pickup model, the X‑Class. smart, meanwhile, has two exceptional special models on display, namely the Fortwo Cabrio BRABUS edition #2* and the for four crosstown edition*.
As part of its 50th anniversary, this year Mercedes-AMG is not only celebrating its successful past and present but is also providing a glimpse of an alternative drive concept with a show car. In addition, four other AMG models are celebrating their world premiere: the E 63 S Estate*, AMG GT C Roadster Edition 50*, C 63 S Cabriolet Ocean Blue Edition* and C 43 Coupé Night Edition*.
Mercedes-Benz is releasing information on and pictures of the Geneva Motor Show (public days: 9 – 19 March) to media representatives with immediate effect via the continually updated website media.daimler.com/geneva2017. The press conference to be held on Tuesday, 7 March, from 9.00 a.m., will be transmitted via Livestream online http://www.mercedes-benz.com/livestream, as well as on Facebook global, YouTube global and Periscope.
Show stand with “EQ Lane” and “Silver Flow” atmosphere
A visual highlight of the company’s presence at the show is the “EQ Lane”, which flows through the entire stand in the form of a black, shining trail, equipped with lights and media technology. Here, the new product brand EQ shows the entire world of electric mobility, from the Concept EQ and the company’s already electrified vehicle range through to charging stations and energy storage units.
Visitors can also once again experience the exciting “Silver Flow” atmosphere of the Mercedes-Benz stand in Hall 6: a dynamically shaped, free-floating, a large-scale sculpture consisting of silver slats creates the perfect setting for the new Mercedes models. The technically sculptural Silver Flow appears to float weightlessly above the large show stand covering 3790 square metres and combines with the central media space to form the stage area for the presentation of the numerous premieres.
The future direction of the company in the area of electric mobility can also be seen in a new form of communication: for the first time at a motor show, Mercedes-Benz is making use of a VR (Virtual Reality) application. With this, visitors will be introduced to the world of EQ and will also be able to enjoy an immersive experience of aspects of electrified and networked mobility.
* Fuel consumption combined: 17.0-3.9 l/100 km. Combined CO2 emissions: 397‑103 g/km