Goodyear introduces the new Wrangler® All-Terrain Adventure

Goodyear introduces the new Wrangler® All-Terrain Adventure, a versatile All-Terrain tyre with the strength of Kevlar® to go off-road at a moment’s notice

South Africa, March 29, 2017 – Goodyear introduces the Wrangler® All-Terrain Adventure tyre, the latest member set to carry the legacy of the award-winning Wrangler® family. It is a tough and durable tyre for off-road driving, but it is also perfectly suited for on-road use.

The rise of the SUV/4×4

SUV’s and 4×4’s have become increasingly popular. Production has been rising sharply in Europe, the Middle East & Africa (EMEA) since 2012and is expected to grow steadily in the years ahead[1]. In 2016, more than 40% of new vehicles registered in South Africa were SUV/4×4’s2. The Wrangler All-Terrain Adventure meets the demands of SUV/4×4 drivers wanting to enjoy both off-road and on-road driving pleasure.

Tough and durable tyre for off-road driving

The Wrangler All-Terrain Adventure is built with an ultra-strong, Kevlar® fibre overlay. This re-enforces the tread, offering the rugged strength needed to prevent punctures and cuts for a confident off-road driving experience. This feature is reinforced by the Durawall™ Technology, which improves resistance to punctures and cuts in the sidewall area.

The new open shoulder blocks help to evacuate mud from the tread allowing for improved off-road traction where it counts most.

Confident grip to stay in control of the journey

The biting edges of the Wrangler All-Terrain Adventure create more traction between the tyre and the road surface, ensuring the grip needed for confident braking and handling.

Increased mileage

Goodyear engineers optimised the tread design for an even pressure distribution across the footprint, resulting in excellent mileage and great on-road performance. DEKRA testing results reveal that the Wrangler All-Terrain Adventure has, on average, 37% better mileage performance than tested tyres3.[2]

“Our heritage in the 4×4 segment and our proven track record in developing award-winning 4×4 and SUV-tyres enabled us to develop the Goodyear Wrangler® All-Terrain Adventure, a tyre that allows drivers to stay in control of the journey and go on-road or off-road at a moment’s notice,” says Wayne Nicholson, Consumer PBU Director, Goodyear South Africa.


[1] Global Insights / IHS EMEA 2015. SUV / 4×4 Production and Car Park Evolution EMEA 2012 – 2022.

2 SA Autostats 2016

3 Driven on a front and rear axle, compared to the average performance of three competitor designs in SUV/ 4×4 segment. Tested by Dekra in Dec 2016 by order of Goodyear. Test Car Toyota Hilux 2.4- 4×4, tyre size 265/65 R17 112T/S. Test location: Dekra Testing Center (FP01B), France. Report/Test ref. 16CPB34-389, Wear limit = 1.6 mm for all grooves. Front Axle, Wrangler AT/A is 49% better and on rear Axle Wrangler AT/A is 25% better than average of competition, therefore averagely is 37% better than average of tested competitors.

Kevlar® is a trademark or registered trademark of E.I. du Pont de Nemours and Company.

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