Volvo Cars have announced that Polestar, the company’s performance arm, is to become a new, global, separately-branded, high-performance electrified car company, marking the latest stage in Volvo’s ongoing transformation.
In order to drive the development of the brand, Volvo Cars also announced today that Thomas Ingenlath, Senior Vice President Design at Volvo, will assume the position of Chief Executive Officer at Polestar. Ingenlath has been the inspiration behind Volvo’s award-winning design renaissance in recent years.
“Thomas heading up the Polestar organization shows our commitment to establishing a truly differentiated stand-alone brand within the Volvo Car Group,” says Håkan Samuelsson, President and chief executive of Volvo Cars.
Ingenlath will be joined at Polestar by Jonathan Goodman, who will become Chief Operating Officer. Goodman moves from his position as Senior Vice President Corporate Communication at Volvo Cars.
“With 25 years of commercial experience in the automotive industry, Jonathan is ideally placed to provide operational experience alongside Thomas’s vision, building on the experienced management team that will drive the Polestar brand forwards,” continues Samuelsson.
“Polestar will become a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments.”
Volvo Cars acquired 100 per cent of Polestar Performance in July 2015, having worked together in motorsport since 1996. In the future, Polestar will offer Polestar branded cars that will no longer carry a Volvo logo, as well as optimization packages for Volvo’s range of cars under the Polestar Engineered brand.
Polestar will enjoy specific technological and engineering synergies with Volvo Cars and benefit from significant economies of scale as a result of its connection to Volvo. These synergies will allow it to design, develop and build world-beating electrified high-performance cars.
Ingenlath comments: “I am really excited to take up the challenge of establishing this exciting brand, developing a fabulous portfolio of bespoke products and channeling the passion we have throughout the Polestar team. The next chapter in Polestar’s history is just beginning.”
Polestar will make further announcements about its products, industrialization and commercial plans in spring 2017.
Polestar is Volvo Car Group’s performance road car brand and was founded by Polestar Racing, today known as Cyan Racing. Polestar’s birth was a result of Cyan Racing’s race engineers’ desire to explore how the technology behind the multiple title-winning success in racing could be applied to the performance of road going Volvo cars, on all roads and conditions in everyday life. The first road-going performance concepts were launched in 2010 and the first performance cars, based on the Volvo S60, were ready in 2012. In 2015, Volvo Cars acquired Polestar Performance. Today, Polestar builds the S60 and V60 Polestar – 270 kW performance road cars with over 250 developments over-and-above the standard Volvo products on which they are based. Polestar also offers Polestar Engineered performance parts and engine software optimization for existing Volvo products.