Organisers revving up content for 2017 Wesbank SA Motoring experience

The organizers of the 2017 WesBank SA Motoring Experience are already revving up the content for this must-see show, which will take place at the Kyalami Grand Prix Circuit from September 1-3. The SA Festival of Motoring is hosting this event, which is the only industry-endorsed motor show on the local calendar for 2017.

“We learned many valuable lessons through feedback from visitors and exhibitors when we staged the first South African Festival of Motoring at Kyalami last year,” commented Konstantin von Vieregge, the CEO of Johannesburg-based SA Shows Messe Frankfurt.

“Messe Frankfurt has formalized its global partnership with the organizers of the Goodwood Festival of Speed to assist in sourcing attractive content for our show. We believe the combination of Messe Frankfurt’s show expertise and the flair of the Goodwood team will ensure a most memorable experience at the country’s prime motoring venue,”

“The experiential and hands-on elements worked particularly well for the visitors according to our research during last year’s Festival so there will be the greater focus on these types of activity this year,” added Von Vieregge.

“Several leading vehicle manufacturers and distributors are arranging some innovative, first-hand activations of their own. In addition, while our team from SA Shows Messe Frankfurt will be responsible many aspects of the show, including test-drives around the famous race track, off-road driving experiences at the improved 4×4 course. This year the off-road activity area will have its own, dedicated catering, as well as display, stands for those companies involved in eh ride-and-drive.”

The handling track will not be confined to one manufacturer this year which will result in more variety for visitors to this facility. Super car experiences on the track will again be a high priority item, as well as controlled access to the action-packed pit area.

“The response from the motor industry to the WesBank Motoring Experience 2017 has been most encouraging. Already more than 20 brands are committed to participating, including several which did not have a presence at the 2016 Festival. A plus is that these brands will be represented by the manufacturers and distributors themselves and not by dealers,” explained Von Vieregge.

A major attraction this year will be a competition for elite classic cars where the owners are invited by the show organizers to enter specific cars. The competition will include not only rare cars but South African motorsport legends and cars which have a unique place in local motoring history. This event will be organized by Will Kinsmen, the Head of Content at the legendary Goodwood Festival of Speed in the United Kingdom

As a bonus, the Johannesburg Boat and Water Show is being co-hosted at Kyalami over the same period as the SA Motoring Experience.

Ticket prices range from R10 for children under 12 to R75 for those under 18 and R150 for adults, with free parking and access to all activities. Admission tickets are already available from the iTickets website, https://itickets.co.za. Gates will open at 10:00 on Friday and 09:00 on both Saturday and Sunday and will close at 19:00 on Friday, 20:00 on Saturday and 18:00 on Sunday.

You can stay up to date with the latest news on developments with the 2017 WesBank SA Motoring Experience by signing in to the event’s social media channels or by visiting the WesBank SA Motoring Experience website at www.safestivalofmotoring.com

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